For years, the debate surrounding all-inclusive resorts has oscillated between their consolidation and their supposed loss of relevance. However, what is happening today in Miches forces us to rethink that narrative. More than a declining model, all-inclusive is entering a new phase, and not from traditional destinations, but from one that is just beginning to take shape.
Miches is not growing by chance. It is being designed.
A phenomenon gaining ground. There is one specific element that deserves attention: the new prominence of the all-inclusive model within this destination.
The data is beginning to support it. Miches’ new projects exceeding 7,000 hotel rooms and generating thousands of direct and indirect jobs, accompanied by investments that already surpass $700 million in tourism development. More than isolated figures, these numbers reflect a clear understanding of the market: the conditions are right for the destination to scale.
But the most interesting thing is not how much is being invested, but how it is being invested. Here, rooms aren’t being filled. A market is being built.
The starting point: a clear pioneer.
In this process, it’s impossible not to recognize the role of Club Med Miches Playa Esmeralda.
Club Med not only arrived early, but also set the standard. With decades of global experience in the all-inclusive model, its offering in Miches opted from the outset for a different approach: segmentation, sustainability, and personalized experiences. Its presence validated the destination at a time when doubts still existed and, in many ways, acted as a catalyst for other players to begin taking a more serious look at the area.
More than a project, it was a market signal. And in tourism, the right signals usually attract the right capital. Following that initial validation, the destination began attracting new players. Among them, Viva Resorts by Wyndham, with its Viva Miches by Wyndham development, brings a different dimension to the area’s growth.
Unlike more segmented offerings, Viva introduces a volume-oriented model, with an offering designed for broad and dynamic markets. Its presence in destinations like Bayahibe and Puerto Plata demonstrates a track record focused on democratizing access to tourism while maintaining efficient and adaptable operations.
The diversification of the destination
This process is further enhanced by the presence of higher-end offerings like Dreams and Secrets Playa Esmeralda Resort & Spa, which strengthen its position within the luxury segment and add diversity to the overall offering.
What matters is not each project in isolation, but rather the overall understanding of the ecosystem. When premium offerings, large-scale developments, and luxury options converge in a single destination, what emerges is not traditional organic growth, but a more complex and strategic market structure.
Source: Diario Libre
